• PPC Management

    In the pay-per-click model of online advertising, a publisher gets paid by an advertiser each time a link is "clicked" on. PPC is also referred to as the cost-per-click (CPC) model. Search engines like Google and social media platforms are the main carriers of the pay-per-click business (e.g., Facebook). The most widely used PPC advertising platforms are Google Ads, Facebook Ads, and Twitter Ads.